9 Dec 2015

Introduction to Microsoft Dynamics Marketing

Microsoft Dynamics Marketing is a powerful and integrated marketing management solution from Microsoft. With Dynamics Marketing you'll get exceptional insight, control over budgets and resources, and be able to create automated, measurable multi-channel campaigns to deliver tangible results.
Microsoft Dynamics Marketing helps you to plan and execute effective marketing campaigns to reach the customers and to build best sales pipeline.


Quick Navigation:
Microsoft Dynamics marketing also has the tile structured Navigation like below.

We can assign tasks and manage team projects.
Marketing Execution:
Here’s where you’ll do most of your work, like running campaigns or managing leads
Assets & Media:
Keep track of all your marketing collateral and media placements.
Montor your expenses, quotes, payments and invoices
Get reports on your campaigns, media activities and projects.
Set up users, roles, and system settings.

Explore marketing execution:

Under the Marketing Execution tile, you’ll find tools to help you set up campaigns, manage leads and contacts, create marketing lists, oversee marketing events, and work on your marketing plans and more.

Build campaigns with the drag-and-drop visual designer:

Create a campaign by dragging and dropping activities to a canvas, and arranging them in the order you want them to happen.
Here we’re sending a weekly email newsletter to a dynamic marketing list.
You’ll find the campaign visual designer under MarketingExecution>Campaign Management> Campaign.

Cap the number of emails people receive: 
 Sending people too many marketing emails can annoy them, and reduce the open or click rate.
Dynamics Marketing lets you limit the number of emails customers can receive during a program.
You do this by settings cross-campaign rules under Settings>Rules & Modules.

Plan the media for your campaign: 
 Determine what media you want to use to promote or advertise your product.
You can associate the media with a campaign, so you know the impact of what you spend.

Qualify leads with lead scoring and grading:
 Quantify intent to purchase by scoring and grading leads, and make sure the sales team doesn’t waste time on people who aren’t ready to buy.
You will find lead scoring rules under Settings>Rules and Modules.

Classify the best leads: 
 Score leads based on behavioral factors like responses to email campaigns, or number of website visits.
Or, evaluate leads based on demographic factors like company size, industry, or the person’s role.

Collaborate and share with Team:

Share files and marketing assets with team, and route approvals to put campaigns together quickly.

You will find tools to track and manage assets, media, and more under Home>Assets & Media


Visual snapshot of Data:
In Home page you can see charts, graphs and lists with the data you care about.

For example you can see the list of tasks with their due dates, number of leads or opportunities you are working on it.

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